How powerful is A2P SMS:
- SMS A2P reaches your target audience directly, wherever they are, 24/7/365
- 90% of text messages are read within 3 minutes (source: mobileSQUARED)
- SMS has a read rate of 98%, compared to just 22% for email (source: Frost & Sullivan)
- 19% of people will click an URL in a text message compared to only 4.2% for email (source: Textboard and Mailchimp)
- 91% of adults have their mobile phone within reach 24 hours a day (source: Nielsen)
- SMS produces engagement and response rates 6x – 8x higher than achieved via email (source: com)
- A2P SMS is a highly cost efficient marketing tool
An 160-character SMS can cost less than 1 € cent (depending on the country and network)
SMS Marketing or as well-known Spot Advertising. It is the modern advertising method, for publicity and promotion of products or services that are characterized by the directness and the speed in the communication with measurable results. We propose SMS marketing for all kind of enterprises, because becomes the most cost effective solution for publicity and advertising, which changing radically the way of communication with the customers.
One of the considerably advantage is that sms marketing offers, the marketing campaign will be notified immediately to the recipient at any time of the day that the businessman wishes to send the SMS. Another advantage also is that, we can personalize the name of the sender, instead of just a phone number of mobile phone. For example it can appear the name of his enterprise. With this way, the sales are promoted via the publicity, keeping simultaneously direct contact with the client list. It is very useful also is for the entrepreneurs who wish to send various news that concerns their services that they offer in their customers.
Research from Mobile Business Statistics in the USA, showed that the users that dispatch messages are double concerning those that dispatch e-mail. One still more interesting element of research is that, the research it proved that by using SMS Marketing Campaigns is by itself so effective such as an thirty seconds advertising TV spot. The difference is in the fact that in the TV promotion does not know the number of individuals that watched the advertising message. On the contrary, via SMS Marketing it keeps constant the communication with desirable target group of customers and with the elements they prove that, the 94% of recipients had read the message